“The Complete Idiot’s Guide to Self-Publishing” by Jennifer Basye Sander

A practical guide for a booming market.

Every aspiring self-published author needs this guide, which covers everything from design to sales. It reveals all the tools they’ll need, including worksheets for estimating costs, timing, and resources; up-to-date information on production and design; formats for many genres; strategies for publicity and sales; plus success stories from self- published authors.

•  Publishers Marketing Association estimates there are 73,000 small and self- publishers in the U.S., with 8,000-11,000 new ones each year
•  Of the approximately 2.8 million books in print, 78% of the titles come from small/self-publishers (PMA)
•  For small and self-publishers, sales increased 21% annually from 1997-2002; in 2002, these 73,000 publishers grossed $29.4 billion
•  81% of the population feels they have a book inside them; 6 million have written a manuscript; and another 6 million have a manuscript making the rounds

About the Author
Jennifer Basye Sander has self-published two successful titles. She’s worked in all aspects of book publishing, and as a packager, she created a New York Times bestselling series for William Morrow. The author or co-author of more than 20 books, she has been featured on CNBC, CNNfn, The View, Book TV, Fox News, and in USA Today, Investors Business Daily, The New York Post, Newsday, Chicago Sun-Times, Cosmopolitan, Boston Globe, and Los Angeles Times, among others.

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