Expert insight from the co-founder of PC and Macworld magazines!

Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you’re creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

• raising start-up money
• attracting the best help
• choosing the right marketing strategies
• creating a solid subscription base
• building loyalty among readers and advertisers
• competing effectively against even the biggest adversaries