Covers evaluating book ideas to developing an effective marketing plan, getting books reviewed, finding sales channels, and more.
From the Back Cover
“I should write a book.” If that thought has ever crossed your mind, there is no better time than now to put fingers to keyboard. Emeril wanna-bes write recipe books, mechanics write auto repair books, travelers right travel guides, and anyone has the chance to write the next Great American Novel. In the past, that’s as far as it went. Today, however, new print technologies make it easy for individuals to write, edit and produce their own book-and either get it published by a small, independent publisher or publish it themselves.
Every year there are more and more opportunities for self-publishers to reach the reading public. Seventy percent of American Publishers-about 42,000-are small independents who are often self-publishers. It’s a hot industry today and growing hotter all the time.
The editors of Entrepreneur magazine have interviewed leaders from the front lines of the industry to learn the nitty-gritty, hands-on tasks, tips, and tricks of successful self-publishing. Their stories and hard-won experience can smooth the road for you in the $24 billion-a-year industry.
Here are a few of the topics covered: